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Cookie policy
This policy explains what this site stores in your browser, who sets it, what it is for and how long it lasts.
Last updated:
1. What are cookies and local storage?
A cookie is a small text file that a website stores in your browser in order to remember something from one page to the next, or from one visit to the next: the language you chose, for instance, or whether you already responded to a notice.
Local storage (web or local storage) is a different mechanism: it keeps technical identifiers directly in the browser — advertising attribution data, for example — and is not removed by the standard cookie clean-up, but by clearing the site’s data.
2. What this site sets
Our site uses the following categories of technology:
- Strictly necessary cookies: essential to the technical operation and security of the site, and to remembering your privacy preferences. They include our own cookie recording whether you accepted or rejected tracking technologies. They cannot be switched off.
- Analytics cookies and technologies (Google Analytics): gather statistical information about browsing behavior — sections visited, time spent — in order to improve the site.
- Advertising cookies and storage (Google Ads): identify whether a visit comes from an advertising campaign and measure conversions. They use both our own and Google’s cookies, plus local storage to keep the advertisement’s parameters.
| Cookie | Who sets it | What it does | How long it lasts |
|---|---|---|---|
| NEXT_LOCALE | First party (QP Abogados) | Remembers whether you are viewing the site in Spanish or in English, so you are not sent back to the other language as you browse. It stores only the value “es” or “en”: it holds no personal data and cannot be used to identify you or track you across sites. | Session: your browser deletes it when it closes. |
| qp_consent | First party (QP Abogados) | Stores the choice you made in the cookie notice, so you are not asked again on every page and so the site knows what it may switch on. It contains only that choice — a yes or a no per category: it holds no personal data and cannot be used to identify you. It is strictly necessary, so it is set even if you decline everything else. | 6 months. After that you are asked again. |
| _ga | Google LLC | Google Analytics. Distinguishes one browser from another in order to count visitors, without identifying you by name. | 400 days. |
| _ga_<ID> | Google LLC | Google Analytics. Keeps the state of the site’s measurement session. | 400 days. |
| _gcl_aw | Google LLC | Stores the identifier of the click that brought you here from a Google ad, so that your enquiry can be traced back to it. It is only set if you arrived from an ad: on an organic or direct visit it does not exist. | 90 days. |
| _gcl_au | Google LLC | Google Ads conversion tag. Records whether your visit came from an advertisement, in order to measure campaign effectiveness. | Up to 90 days. |
3. Managing and controlling your consent
No analytics or advertising cookie, and no local storage technology, is activated or sends data to Google until you give your express consent.
On your first visit, the banner lets you accept all of them, reject them or choose by category. If you reject the banner or ignore it, only the strictly necessary cookies operate.
You may change or withdraw your consent at any time through the “Cookie preferences” link in the site footer.
5. Relationship with the privacy notice
This policy supplements the QP Abogados privacy notice, which explains what personal data we process, what for, and how you may exercise your rights of access, rectification, cancellation and objection.
6. Changes to this policy
This policy is updated whenever what the site places in your browser changes. Any amendment is published at this same address and the last-updated date shown above is adjusted accordingly.
7. Contact
For any question about this policy you may write to our Personal Data Protection Department at contacto@qpabogados.com.
This is a courtesy translation. The Spanish version of this policy is the one that governs.